Chris Fusco, Editor-in-Chief of the Chicago Sun-Times, is our guest this week. Fusco talks about the extraordinary challenges the Sun-Times and other media face in a market that’s only becoming more competitive.
As newspaper, magazine and broadcast companies find themselves going after a shrinking pool of advertising revenue, the race is on for innovative ways to expand audience and improve the effectiveness of their digital products.
But the new company controlling the Sun-Times is fighting back strongly with a fresh digital presence, new video and audio podcasts, a re-designed print product, expanded staffing and an aggressive marketing program, all released on March 28.
You can watch the video by clicking the image above.
And you can read the full transcript HERE: CN transcript April 12 2018